A Product Equals a Hit Product

In 2005, Guangdong HaoBangShou Electronics Technology Co., Ltd. faced a market decision: whether it was necessary to continue using a universal product model for automotive audio-visual navigation systems. Founded in 1998, HaoBangShou evolved from developing and producing the industry's first CA2007 built-in automatic LCD screen to pioneering the integration of navigation and audio-visual functions. Each product launch represented industry innovation and breakthrough. Luo Dajun, as a product R&D engineer instrumental in HaoBangShou's founding, participated throughout this process, honing the vision of an exceptional product manager through continuously meeting market demands. After market research, HaoBangShou's core team led by Luo Dajun discovered that universal products couldn't perfectly fit different vehicle models. Focusing on satisfying car owners' personalized needs, Luo led the team to develop products for best-selling models, pioneering the "Vehicle-Specific" concept in the market. History proved that proposing "Vehicle-Specific" was the beginning of HaoBangShou's market conquest. It not only ushered in a new era for automotive audio-visual navigation systems, allowing HaoBangShou to quickly dominate the aftermarket for in-vehicle electronics, but also transformed the consumer car-buying experience and significantly increased market share. More importantly, it broke the monopoly of Japanese products, elevating the brand's market position while creating continuous business opportunities for channel agents.

HaoBangShou Smart Park

"A Luo Dajun Product" had become synonymous with hit products. In the 2009 automotive accessories industry awards, HaoBangShou Electronics won two honors: Luo Dajun was named one of the "Top Ten Influential Figures in the Automotive Accessories Industry," and its brand, Coagent, was awarded "Top Ten Well-Known Brands in the Automotive Accessories Industry."

In 2024, standing at the crossroads of following trends and innovating, Luo Dajun made the same choice he did during his time at HaoBangShou.

China's automotive aftermarket has always had a tendency to follow trends, with automotive films being a prime example. As domestic car ownership continues to grow, new energy vehicles gain popularity, and the younger generation becomes the main market force, the "Three Films" (color change film, window film, and PPF/paint protection film) have rapidly risen in popularity by satisfying car owners' desires to express unique taste and individuality. The size and potential of the film market attracted countless players. As the total number of film shops reached dynamic saturation, the market descended into intense competition and fragmentation—online platforms became the main battleground for price wars, turning once profitable products into traffic drivers. Coupled with fierce competition among factories and brands, activities like "Factory 0-Yuan Film Giveaways" and "Factory Subsidies," along with the impact of large quantities of counterfeit and substandard products, rapidly pushed the film market into a phase of "red ocean of existing market competition." Brands committed to quality were driven out by the "low-quality products," forcing the industry to once again face cyclical challenges. During this period, Luo Dajun maintained cautious composure, "refusing to follow trends or support subpar products." He insisted on opening up the primary battleground with innovative new products. After embarking on "a long and arduous journey of product development," he finally launched his own product in 2024: the SCIFTO Power Chair.

Behind the SCIFTO Power Chair lies Zhixing Wujie and Luo Dajun's deep insight into a critical issue in China's socio-economic development.

The Industrial Dividends of the Silver Economy

This issue is population aging: according to 2023 statistics, China's population aged 60 and above has reached 19.5% of the total population. In 2022, the National Health Commission analyzed domestic aging trends: during the 14th Five-Year Plan period (2021-2025), the elderly population aged 60 and above will exceed 300 million, accounting for over 20%, entering a phase of moderate aging; by 2035, this demographic will exceed 30%, entering a phase of severe aging.

As population aging intensifies and fertility rates decline, labor supply begins to shrink, and the proportion of the working-age population gradually decreases. What most people directly perceive is the disappearance of the demographic dividend. "Pessimists are always right, optimists always move forward." A minority focuses on the industrial dividends brought by population aging: the silver economy is flourishing at an unprecedented speed.

Government guidance and institutional safeguards are crucial for the silver economy's breakthrough. At the beginning of 2024, the General Office of the State Council released the landmark "Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly," laying a vital cornerstone for the silver economy's growth. Simultaneously, the Government Work Report explicitly called for "strengthening the supply of products and services for the elderly and vigorously developing the silver economy." A series of government policy documents have built a solid institutional barrier for the robust development of the silver economy.

From the in-depth improvement of elderly care service systems to the innovative upgrading of senior product manufacturing; from cutting-edge exploration in smart health and elderly care to the precise adaptation of rehabilitation assistive devices; and the comprehensive layout of elderly financial insurance—multiple fields closely related to the lives of the elderly are covered comprehensively. The core goal is singular: to enhance the quality of life for the elderly in every dimension, enabling them to enjoy a happy later life.

The silver economy is a large cake, but this also poses a question: Elderly care services and senior study tours are part of the silver economy, but so are health supplements. How to deeply understand the evolving needs of the elderly, innovate service models, optimize service experiences, and enable them to enjoy more convenient, efficient, and personalized services, determines whether industry entry points can meet the real needs and expectations of the silver-haired group and whether the silver economy cake can be enlarged.

In this regard, Luo Dajun is undoubtedly on the front line. While driving HaoBangShou's commercial success, he persistently cared for the elderly in his hometown, earning him the honor of "Most Beautiful Citizen of Sanshui District" from the Sanshui District Civilization Office.

It was precisely this experience that led Luo Dajun to discover that seniors, due to mobility difficulties and technological barriers, saw their social circles shrink and feelings of loneliness multiply. "I'm not afraid of growing old; I'm afraid no one will talk to me, no one will want to hear how I'm doing."

Luo Dajun understood that this loneliness stemmed not from material lack, but from a severing of warm human connections. The instinct of an excellent product manager drove him to discover a product that could genuinely "bridge the distance between hearts," using technology to break loneliness and restore social connections to life.

After continuous research and screening, Luo Dajun finally set his sights on Switzerland and a product representing a new format and track in the silver economy, powered by smart technology, AI, and data interaction: the power chair.

The Differentiation Strategy of the SCIFTO Power Chair

Why Switzerland? Because Switzerland represents the pinnacle of global medical and wellness standards.

Mention Switzerland, and people first think of watches and tourism. However, Switzerland holds a strong global market position in biopharmaceuticals, antibiotics, anti-aging, cancer, and orthopedics, even being rated by The Economist as having the most efficient healthcare system in the Western world.

Beyond traditional healthcare, Switzerland also leads globally in wellness. High per capita income, universal healthcare, and mandatory pension systems allow Switzerland to continuously integrate technological advancements into elderly care—for example, pioneering the application of cloud technology in care services to quickly and comprehensively understand seniors' conditions and improve medical efficiency.

The country "most suitable for retirement" naturally gives birth to innovative health and wellness products for the elderly, and the power chair is one such fruit.

But Zhixing Wujie did not want to simply adopt foreign products. A key difference is that China's elderly population has unique needs and preferences, requiring dynamic adjustments based on local conditions to adapt to the rapidly developing market. Furthermore, localization optimization can drive technological upgrades, enhance product competitiveness, and ultimately build product barriers unique to Zhixing Wujie.

Simply put, Zhixing Wujie aims to conduct localized R&D and innovation closely aligned with the target group's needs. We can call this the CPI model: C for local Consumer insights, P for local Product support, and I for local Innovation. Only by achieving direct user reach through CPI can the SCIFTO Power Chair become a truly differentiated and innovative category.

For example, integrating a dual safety assurance design philosophy into the SCIFTO Power Chair, considering the physical conditions, family situations of China's elderly, and China's road conditions.

The first layer of assurance is "Peace of Mind for the User": The SCIFTO Power Chair incorporates advanced ramp technology, an intelligent anti-tip system, a safety armrest system, a gravity sensing system, automotive-grade battery packs, and surround warning lights, delivering an all-round sense of security for the user.

Typically, a product that achieves user peace of mind on top of superior performance is already close to perfect. But Zhixing Wujie, leveraging its excellence in technology R&D and user experience, endowed the SCIFTO Power Chair with another layer of assurance: "Peace of Mind for the Caregiver." This includes high-precision GPS, intelligent photo uploads, smart alert systems, SOS rescue services, remote one-way video, vehicle status reporting, caregiver mode, and 4G communication. These features perfectly align with the needs of caring for the elderly determined by China's social structure and cultural background.

Currently, intelligence has become the core trend in mobility development. The SCIFTO Power Chair integrates AI large models and intelligent connectivity technology. Features like intelligent following, intelligent obstacle avoidance, and intelligent anti-theft not only significantly enhance the product's safety, comfort, and convenience but also bring revolutionary changes to the user experience. This empowers the elderly and those with mobility challenges to travel independently and with dignity, helping them regain autonomy and rebuild human connections.

On the channel front, a market-closer layout allows Zhixing Wujie to use local R&D centers as feelers to capture local market demand. This is integrated with the team, manufacturing, and channel resources accumulated from HaoBangShou, achieving complementary advantages and strengthening localized operational capabilities.

Maintaining continuous technological innovation and product advancement, Zhixing Wujie is committed to helping seniors with mobility challenges regain confidence and dignity through the power chair, enabling them to travel confidently, integrate into society, and enjoy a warm and fulfilling later life. For Luo Dajun and Zhixing Wujie, this appearance at Automechanika Shanghai, at Booth 5I27 in Hall 5 of the Shenzhen World Exhibition & Convention Center, is just the beginning.